The Aegies Associates News & Blog Section
The 12 Days of Christmas Blog
Day 1 - Christmas Day
Well it's Christmas day and I am sure that you are opening your presents. We just did ours and it prompted me to have a look at some of the technology that appears in the Christmas present box. This year Apple seem to feature highly with iPods, iPhones, iPads & mac book air's on the top list. But what about some of the kids toys? The point I wanted to discuss was the opportunity that might present itself in those toys. Of great interest is the motional feedback technologies in such things as the wii and x-box 360. These technologies have now been commoditised by the toy industry and so could be exploited in your next product development.
The ability to look beyond your current industry / product frame of reference is critical if you want / need to exploit competitive advantage.
Go on have a look at your own toy bundle and think where some of the ideas might work for you. We run visioning and technology audit events - mostly they are free. Take a look this presentation I did recently on picking winning product ideas. Still need some help give us a call to book a free audit. A very Merry Christmas to you all.