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Day 4 - Creativity Lessons from a Family Christmas
Its was November 2010 when my Wife and my three Daughters announced that this year we are having an economy Christmas and no persons presents were to cost more than £10 in total.
Well being a business man I though great that going to save me money. However having thought about it for more than 10 seconds, I realised that £10 limit created some challenges both in terms of finding anything that wasn't totally tacky and in terms of trying to find a variety of things.
Now my Daughters range in age from 30 to 16 and the two eldest are married one with a young son and the middle one due to produce as I am typing this. The significance of this point is that in setting a £10 Christmas limit what was actually happening was similar to trying to do business in a recession when there is a critical need to innovate and keep reinventing your business.
What happened was a massive leap in creativity, thought, innovation and on Christmas Day presents that had been well thought out, creative, hand made and loved by everyone.
Now if we take the lessons from this and do the same things in our marketing and product development activity - that is set really tough challenges through stretched strategic decisions we can all be innovative in our activity and delight our customers with new and exciting propositions.
As business leaders we know these things make sense - but hear we see a real practical manifestation of this activity. The key point was setting the direction and leading from the top (not me but the Wife and Daughters - obviously!!)
It take real effort to get this right but when you do - things fly. If you need some help planning or thinking through your price capped innovation strategy we would love to help - and remember you get the first half day free as part of our STILTWALK process.
More tomorrow in day 5 - keep watching.