Deciding the Right Distribution Channel
Once a business has designed and produced a product, they must ensure that it is available in the right locations, at the right times and in the right amounts for the intended customer to purchase. Choosing an appropriate channel of distribution where the product is moved from the manufacturer to the end customer as efficiently as possible is essential.
Click here to download the rest of the article, where we present the different methods of distribution, as well as factors they will influence your decision.
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